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Business Insights
Primary Cost Driver: Advertising represents 86% of total expenses, indicating a strong focus on customer acquisition and brand visibility.
Financial Health: Strong profit margin of 84.51% indicates healthy financial performance and efficient cost management.
Departmental Spending: Marketing department accounts for the majority of spending, reflecting strategic investment in growth initiatives.
Revenue Diversification: Single income source (Stripe) presents concentration risk. Consider diversifying revenue streams to reduce dependency.