I am writing to express my strong interest in the Marketing position at your organization, which I discovered through your careers portal. As a recent graduate from the University of Manchester with a BSc in Management (Marketing Specialism) and First Class Honours expected in 2025, I bring hands-on digital marketing experience with proven results in social media engagement, B2B lead generation, and data-driven campaign optimization. I am confident that my combination of academic excellence and practical marketing expertise makes me an ideal candidate for this role.

During my tenure as a Marketing Intern at Spark Digital Agency from June to August 2024, I successfully managed social media campaigns for FMCG clients, achieving a 15% increase in Instagram engagement through strategic content planning and audience analysis. I developed proficiency in Google Analytics 4 and Sprout Social, utilizing these platforms to deliver comprehensive monthly reporting that informed client strategy decisions. Additionally, I contributed to the SEO team's efforts through meticulous keyword research and blog optimization, demonstrating my ability to deliver measurable results across multiple marketing channels. This experience strengthened my data-driven decision-making capabilities and reinforced my commitment to performance-based marketing.

In my role as Growth Marketing Assistant at Nexus Tech Start-up from January to May 2024, I focused on B2B lead generation in a remote capacity, where I leveraged HubSpot to organize and segment email lists for targeted marketing campaigns. Through strategic copywriting and audience segmentation, I helped improve the weekly newsletter's open rate to 25%, significantly enhancing engagement with our B2B audience. I also conducted comprehensive competitive analysis to support product launch strategic planning, demonstrating my ability to think strategically and contribute to broader business objectives. This experience honed my understanding of the B2B marketing landscape and equipped me with valuable skills in marketing automation and strategic communication.

My academic capstone project, "Green Future," further demonstrates my ability to develop comprehensive go-to-market strategies and design effective digital marketing funnels. This project allowed me to integrate theoretical knowledge with practical application, reinforcing my strategic marketing thinking and analytical capabilities.

I am enthusiastic about the opportunity to contribute my marketing skills, analytical mindset, and proven track record of delivering measurable results to your organization. I am confident that my experience in both agency and start-up environments has prepared me to adapt quickly and make meaningful contributions to your marketing team. I would welcome the opportunity to discuss how my qualifications align with your needs in greater detail during an interview. Please feel free to contact me at +44 7890 123456 or [email protected] at your convenience. Thank you for your consideration.