Student Resume Template
Oliver West

[email protected] | +44 7890 123456

Manchester, UK | Open to relocation

Oliver West

Education

University of Manchester
September 2021 - June 2025
BSc Management (Marketing Specialism)
  • First Class Honours (Expected) - Current GPA: 3.8/4.0
  • Relevant Coursework: Digital Marketing Strategy, Consumer Behavior Analysis, Marketing Analytics, Brand Management, Market Research Methods, Strategic Marketing Planning
  • Academic Achievements: Dean's List (2022-2024), Marketing Society Committee Member, Case Competition Finalist

Professional Experience

Marketing Intern | Spark Digital Agency
June - August 2024
Manchester, UK
  • Managed end-to-end social media campaigns for 5+ FMCG clients including content creation, scheduling, and community management across Instagram, Facebook, and Twitter platforms
  • Increased Instagram engagement rate by 15% and follower growth by 22% within 3 months through strategic content optimization and targeted hashtag research
  • Conducted comprehensive monthly performance reporting using Sprout Social analytics platform, presenting insights and recommendations to senior management and clients
  • Supported SEO team with keyword research for 10+ client websites, identifying 50+ high-value keywords and optimizing 20+ blog posts, resulting in 30% increase in organic traffic
  • Implemented Google Analytics 4 tracking and reporting systems for 3 client websites, creating custom dashboards to monitor KPIs including bounce rate, session duration, and conversion funnels
  • Collaborated with creative team to develop content calendars and campaign briefs aligned with client objectives and brand guidelines
  • Assisted in A/B testing of social media ad creatives, analyzing performance metrics to optimize click-through rates by 12%
Growth Marketing Assistant (Part-time) | Nexus Tech Start-up
January 2024 - May 2024
Remote
  • Executed comprehensive B2B lead generation strategies using HubSpot CRM platform, managing a pipeline of 200+ qualified leads and contributing to 15% increase in sales-qualified opportunities
  • Developed compelling email marketing copy for weekly newsletters distributed to 5,000+ subscribers, achieving industry-leading 25% open rate and 4.5% click-through rate through personalized subject lines and A/B testing
  • Conducted in-depth competitive analysis research across 8 key competitors to support product launch strategy, delivering actionable insights on pricing, positioning, and market gaps that informed go-to-market approach
  • Managed and segmented email distribution lists for targeted campaigns based on industry, company size, and engagement behavior, improving campaign relevance and conversion rates by 18%
  • Created and optimized landing pages for lead capture campaigns, implementing best practices for conversion rate optimization and achieving 12% form completion rate
  • Monitored and analyzed campaign performance metrics using HubSpot analytics, providing weekly reports to marketing leadership with data-driven recommendations for optimization
  • Collaborated with sales team to refine lead scoring criteria and improve marketing-to-sales handoff process, reducing lead response time by 35%

Skills

Marketing Platforms & Tools: HubSpot CRM, Google Analytics 4, Sprout Social, SEMrush, Canva, Hootsuite, Mailchimp, WordPress, Meta Business Suite
Digital Marketing: Social Media Marketing, Email Marketing, Content Marketing, SEO/SEM, Conversion Rate Optimization, A/B Testing, Campaign Management, Marketing Analytics
Technical Skills: Microsoft Excel (Pivot Tables, VLOOKUP, Data Visualization), Google Data Studio, HTML/CSS Basics, Copywriting, Data Analysis, Performance Reporting
Core Competencies: Lead Generation, Market Research, Competitive Analysis, Brand Strategy, Customer Segmentation, Project Management, Cross-functional Collaboration
Languages: English (Native), Spanish (Conversational - B1 Level)

Academic Projects & Achievements

"Green Future" Capstone Project - Go-to-Market Strategy
September 2024 - Present
  • Led team of 5 students in developing comprehensive go-to-market strategy for eco-friendly mobile application targeting millennial and Gen-Z environmentally conscious consumers
  • Conducted primary market research through surveys (n=250) and focus groups (n=30) to identify target customer segments, pain points, and willingness to pay
  • Designed complete digital marketing funnel strategy including awareness (social media, influencer partnerships), consideration (content marketing, SEO), and conversion (app store optimization, referral programs) stages
  • Developed customer acquisition cost (CAC) projections and lifetime value (LTV) models, demonstrating positive unit economics with projected LTV:CAC ratio of 3.5:1
  • Created detailed 12-month marketing budget allocation ($150K) across channels with expected ROI of 280% based on industry benchmarks and market analysis
Consumer Behavior Analysis - Fashion Retail Study
January 2024 - April 2024
  • Analyzed purchasing behavior patterns of 500+ online fashion shoppers using statistical analysis software (SPSS), identifying key drivers of purchase intent and brand loyalty
  • Presented findings to panel of industry professionals, receiving top grade for actionable insights on personalization strategies to improve conversion rates

Certifications & Professional Development

Google Analytics Individual Qualification (GAIQ) - Google (2024)
HubSpot Inbound Marketing Certification - HubSpot Academy (2024)
HubSpot Email Marketing Certification - HubSpot Academy (2023)
SEO Fundamentals Certificate - SEMrush Academy (2023)
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