Total Users
1,200
↑
Growing user base
Active Subscriptions
379
↑
31.6% of total users
Monthly Recurring Revenue
$53.6K
↑
Strong MRR performance
Annual Recurring Revenue
$642.6K
↑
Projected annual revenue
Average Revenue Per User
$141
→
Per user monthly
Customer Lifetime Value
$280
→
Average LTV
Trial Conversion Rate
61.1%
↑
Excellent conversion
Total Revenue
$189K
↑
Cumulative revenue
Subscription Status Distribution
Total Revenue
$189.4K
↑
All-time revenue
Monthly Recurring Revenue
$53.6K
↑
Current MRR
Business Plan Revenue
$68.6K
→
36.2% of total
Enterprise Plan Revenue
$60.3K
→
31.8% of total
Monthly Revenue Trend (Last 12 Months)
Revenue by Payment Method
Daily Active Users
175
↑
Average DAU
Monthly Active Users
394
↑
DAU/MAU: 44.4%
Avg Session Duration
25.1m
→
Minutes per session
Trial Conversion Rate
61.1%
↑
Strong conversion
Device Usage Distribution
User Acquisition Channels
Churn Rate
50.5%
↓
⚠️ Critical - Needs attention
At-Risk Users
99
↓
⚠️ Require intervention
Payment Failure Rate
16.7%
↓
⚠️ Monitor closely
Refund Rate
16.7%
↓
⚠️ Above target
Geographic Distribution (Top 5 Countries)
Company Size Distribution