Lean Product Requirements Document
Millions of users seek fast, reliable, and affordable meal delivery but face inconsistent ETAs, limited transparency on fees, and fragmented experiences across platforms. Restaurants struggle with demand forecasting, operational efficiency, and margin pressure; cloud kitchens need predictable demand and insights.
Growing to $505.50B by 2030 at 9.4% CAGR
Primary focus on U.S. cities
27% Market Share
Tier-1 cities expansion
10.4% CAGR (Fastest Growth)
Deliver delightful meals faster and fairer—connecting users to local kitchens with transparent pricing, smart recommendations, and reliable delivery.
Search → Checkout
ETA Actual vs Promise
30-Day Window
% of MAUs
Customer Satisfaction
Partner Satisfaction
Fast, reliable delivery with transparent pricing and personalized meal discovery.
Predictable demand, data insights, and streamlined operations.
Clear fees and ETAs with accuracy SLAs
Personalized menus and dynamic bundles
Free delivery, priority slots, sustainability incentives
MVP features enable rapid launch in target markets, allowing us to validate core hypotheses and gather user feedback quickly. This approach minimizes time-to-value and reduces initial development costs.
Consumer app and subscription features drive user acquisition and engagement. Transparent pricing and fast delivery create compelling value propositions that differentiate us in the market.
Merchant portal and analytics tools attract and retain restaurant partners, building a strong supply network. Cloud kitchen partnerships create exclusive inventory and competitive moats.
MVP scope balances feature richness with operational complexity. Logistics engine and courier app ensure reliable delivery without requiring massive infrastructure investment upfront.
Users browse personalized meal recommendations based on preferences, dietary restrictions, and past orders.
Users customize their order, add items to cart, and review selections before checkout.
Transparent pricing with clear fee breakdown and secure payment processing.
Real-time order tracking with accurate ETA updates and courier location.
Delivery confirmation with photo proof and opportunity to rate the experience.
Encourage repeat orders through personalized offers and subscription benefits.
iOS & Android native apps
Responsive PWA
Real-time updates
Confirmations & offers
Customer support
Native Swift application with optimized performance and seamless Apple ecosystem integration
Native Kotlin application supporting wide range of devices and Android versions
Progressive Web App with offline capabilities and responsive design
Target Markets: Major U.S. cities
Target Markets: Tier-1 cities (after initial traction)
Establish exclusive partnerships with leading cloud kitchen operators to ensure supply density and quality control. Focus on kitchens with proven operational excellence and scalable infrastructure.
Integrate with major payment gateways and digital wallets to maximize payment options and reduce friction. Negotiate favorable transaction rates for volume commitments.
Partner with local delivery fleets and gig economy platforms to ensure coverage and reliability. Implement hybrid model of owned and partner couriers for optimal cost-quality balance.
Collaborate with eco-friendly packaging suppliers and carbon offset programs to appeal to environmentally conscious consumers and differentiate brand positioning.
Targeted social media and search campaigns
Organic content and influencer partnerships
User acquisition through word-of-mouth
Promotional deals and first-order discounts
Community engagement and brand awareness
Partner acquisition and retention programs