TrustEats PRD Hyperlocal Food Delivery Platform (Vintage Edition)

Problem Context

The global online food delivery market size was estimated at USD 288.84 billion in 2024 and is projected to reach USD 505.50 billion by 2030, growing at a CAGR of 9.4% from 2025 to 2030, driven by increasing penetration of smartphones and internet connectivity. North America held a market share of over 27% in 2024, with the U.S. expected to grow at a CAGR of 9.6%. The platform-to-consumer segment dominated the industry, accounting for over 71% revenue share in 2024.

User Personas

Name	Segment	Key Traits
Urban Millennials	Frequent Orderers	Tech savvy, value convenience, demand variety
Suburban Families	Occasional Users	Sensitive to price, want reliability and healthy options
Local Restaurants	Sellers	Seek higher margins, easy onboarding, visibility

Success Metrics

Key Features

Hyperlocal search and recommendations
Seamless onboarding for small/local vendors
Real-time delivery tracking
Integrated loyalty and rewards system

User Stories

As an urban millennial, I want to discover unique local food near me, so I can try new options easily.
As a local restaurant, I want a simple onboarding process, so I can start receiving orders quickly.
As a family, I want reliable delivery and healthy choices, so I can trust the platform for regular use.

UX & Design

Mobile-first vintage interface with bold colors and playful geometric backgrounds
Retro badges for ratings and "local favorite" status
3D-effect retro buttons and toggles

Scope

Launch MVP in selected North American cities
Focus on onboarding local restaurants and direct-to-consumer delivery
Integrate loyalty rewards in phase 2

Technical

Responsive web and mobile app
API integrations with payment and logistics providers
Scalable cloud architecture

Dependencies

Third-party delivery partners
Payment gateway integration
Local restaurant onboarding

Timeline

Phase	Milestone	Color Theme
1	Discovery & onboarding	Burnt Orange
2	Alpha launch	Teal
3	Beta test & feedback	Mustard Yellow
4	Full launch	Coral

Risks & Open Questions

Reliance on third-party delivery partners may affect quality control
Local restaurant onboarding could be slower than expected
Regulatory changes in food delivery logistics

⚠ CAUTION ⚠