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Analyze Competitor SEO Content Gaps and Create a Structured Report in Google Docs
This workflow helps you identify high-value SEO opportunities by comparing your website's content architecture against a direct competitor. You can customize the analysis by providing any two URLs to uncover gaps in product pages, blog topics, use cases, and keywords. It uses web scraping to index sitemaps and categorize page types, then performs a deep-sample analysis of competitor metadata to find topics you are missing. In this example, the workflow compares your site with a competitor to find 10 specific content gaps, providing a target keyword, a suggested page type, and a strategic angle for each. The final results are exported into a structured Google Doc, complete with an executive summary and a prioritized opportunity table.
What it does
1
Discover and index page inventories for both websites using sitemaps and robots.txt files.
2
Categorize URLs into content buckets like products, solutions, blog posts, and tools to identify structural differences.
3
Deep-sample competitor pages to extract titles, descriptions, headings, and schema markup for analysis.
4
Cross-reference competitor data against your own site to identify unique content gaps with commercial intent.
5
Synthesize 10 specific content opportunities including target keywords, competitor sources, and recommended angles.
6
Generate and format a comprehensive Google Doc featuring an executive summary and a detailed opportunity table.
How to use
1
Use the template
Click "Use this template" to open this workflow in Kuse and start from a ready-made setup.
2
Customise
Adjust the search criteria, output format, or schedule to fit your specific use case. All fields are editable.
3
Activate
Turn on the schedule or trigger the workflow manually from your Workflows dashboard to run it for the first time.
