This workflow helps you track market interest and news for specific topics to identify timely marketing opportunities. You can customize the monitoring keywords, the comparison window for trend analysis, the target Slack channel, and the specific search terms used for news filtering. It uses Apify to scrape Google Trends data and Google News to fetch the latest headlines, synthesizing this information into an actionable brief. In this example, the workflow monitors 'AI tools' every morning to determine if search interest is rising, stable, or declining. It then filters for the most relevant headlines and sends a structured alert to a Slack channel with specific content suggestions based on current events.
What it does
1
Scrape 7-day search interest data for a specific topic using Apify.
2
Calculate trend direction by comparing recent search volume against historical averages.
3
Collect and filter the latest headlines from Google News for relevance and keywords.
4
Analyze the combined data to identify two specific marketing or content opportunities.
5
Format the trend data, headlines, and actionable insights into a Slack Block Kit message.
6
Send a concise daily alert to a designated Slack channel for team review.
Connectors
Slack
Apify
Schedule
At 08:00 AM, every day (America/New_York)
How to use
1
Use the template
Click "Use this template" to open this workflow in Kuse and start from a ready-made setup.
2
Connect your accounts
Authorise the connectors listed above. Kuse guides you through each OAuth flow in the workflow editor.
3
Customise
Adjust the search criteria, output format, or schedule to fit your specific use case. All fields are editable.
4
Activate
Turn on the schedule or trigger the workflow manually from your Workflows dashboard to run it for the first time.
