Use Case · AI Workflow

Find and qualify prospects that match your ICP

Finding the right prospects takes research time that belongs to selling. Give Kuse your ICP. It researches, qualifies, and delivers a ranked list with the signals that matter.

Build a workflow that finds 10 new qualified prospects on LinkedIn every day based on our ICP, drafts personalized outreach emails, and adds them to our HubSpot pipeline.

No signup needed · 1,800 free credits

Kuse workspace showing a prospecting brief with ranked target accounts
The problem

Prospecting is research. Most teams treat it as guesswork.

  • Reps spend hours on manual research that does not scale. LinkedIn, news searches, company websites — one prospect at a time.
  • Lists get bought, not built. Contact databases give volume, not fit. Reps waste time on accounts that will never convert.
  • Intent signals get missed. A target account just raised a round or posted five engineering jobs. By the time the rep finds out, the window has closed.
How it works

ICP in, qualified prospect list out

1

Describe the work in plain language

Tell Kuse your ICP, the signals that indicate a good fit, and how you want outreach drafted and logged.

2

Connect your apps

Connect LinkedIn, HubSpot, and Gmail. Kuse sources prospects, drafts outreach, and logs everything back to your CRM.

HubSpotGmailSlack
3

Set a schedule or run it anytime

Run every morning to keep the pipeline filled or trigger on demand when you need a fresh batch of prospects.

4

Get finished results in your workspace

Qualified prospects with personalized outreach drafts appear in your CRM and workspace — ready for review and send.

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Guide

A practical guide to AI sales prospecting

01

What is AI sales prospecting?

AI sales prospecting uses AI to automatically research, qualify, and prioritize potential customers based on your ICP. Instead of manual LinkedIn searches and spreadsheet tracking, Kuse finds accounts that match your criteria, checks intent signals, and drafts personalized outreach — all on a daily schedule.

02

Who is AI sales prospecting for?

  • SDR and BDR teams responsible for top-of-funnel pipeline
  • Account executives who do their own outbound research
  • Founders doing founder-led sales without a full sales team
  • Sales managers who need consistent pipeline input without adding headcount
  • Marketing teams running ABM campaigns to targeted account lists

03

What makes a good prospecting workflow?

  • A documented ICP with specific company and contact criteria
  • Intent signals that indicate buying readiness (hiring, funding, launches)
  • A personalization hook for each outreach draft
  • CRM logging so prospects do not fall through the cracks
  • A daily or weekly cadence that keeps the pipeline filled

04

How to set up AI prospecting effectively

Start with a precise ICP document — the more specific the better. Include company size range, industry, tech stack, geography, and contact role. Give Kuse examples of your best past customers. Define the intent signals that matter most to you. Connect HubSpot as the CRM destination and Gmail as the email draft output. Run a test batch and review the quality before scheduling it daily.

05

Common mistakes to avoid

  • ICP that is too broad: "Companies with 50+ employees" is not an ICP — it is a filter
  • Generic outreach templates: Personalization that references the actual company converts better
  • No CRM logging: Prospects that exist only in a spreadsheet get lost
  • Sending without review: AI drafts are starting points, not final copy — always review before sending

06

Why AI prospecting works better in Kuse

Kuse combines research, qualification, and outreach drafting in a single workflow that runs on a schedule. Because your ICP, past wins, and competitive positioning live in your workspace, outreach drafts are grounded in your actual business context — not a generic template. And because it logs to your CRM automatically, no prospect slips through because someone forgot to update a spreadsheet.

07

Frequently asked questions

Can Kuse add prospects directly to HubSpot?

Yes. Connect HubSpot in your workflow and Kuse logs new prospects with fit reasoning and contact details as new records or notes.

How many prospects can Kuse find per run?

Specify your target in the prompt — 10 per day is a common starting point. Adjust the volume and filter criteria to match your team capacity.

Will the outreach drafts be personalized per prospect?

Yes. Kuse researches each prospect and writes outreach that references their company, role, and a relevant signal — not a generic template sent to everyone.

More time selling, less time searching.

Qualified prospects with fit reasoning, not just names.